Reduce Your Juice is an Australian-first program helping low-income households save money on their energy bills. It transforms the traditional approach to behaviour change into a fun, interactive experience that helps change household energy habits.
Reduce Your Juice began as a trial program led by CitySmart. It received funding from the Australian Government to trial new and innovative approaches to energy saving to inform future policy. During 2015, two rounds of Reduce Your Juice took place with a small group of low-income participants aged 18-35, who were renting in Brisbane, Logan, Moreton Bay or Redlands council areas. Over 600 participants completed the 8-week program, making it through all the tasks and challenges to unlock a major reward at the end.
Recently the Reduce Your Juice program ran in collaboration with Ergon and QCOSS to equip their customers with the tools and the education to lower their energy bills, and in late 2017 AGL adopted the program to target its hardship customers.
To help young, low-income renters save money on their electricity bills by improving their energy efficiency behaviour.
Designing a ‘juice-reducing’ experience
To solve this challenge, CitySmart and its partners developed Reduce Your Juice – a unique behaviour-change program, combining gamified elements with a digital approach to help participants implement simple ideas to save money on their electricity bills.
The Reduce Your Juice experience is designed with the user at heart – making every interaction easy and using elements of fun and entertainment to motivate learning and facilitate change. It reimagines traditional energy efficiency content into a fun, interactive experience that is delivered in “bite-sized” portions to suits today’s always-connected, mobile consumer.
Awards and recognition
Reduce Your Juice has received the following awards:
Best Residential Energy Efficiency Project. Representing creative excellence within the Brisbane advertising and design industry. Reduce Your Juice has also been awarded and nominated for the following:
National Energy Efficiency Awards 2015
BADC Awards 2015
Best Residential Energy Efficiency Project.
Representing creative excellence within the Brisbane advertising and design industry.
Reduce Your Juice has also been awarded and nominated for the following:
CitySmart created Reduce Your Juice in conjunction with research and evaluation partner QUT and consortium partners Energex, Queensland Council of Social Service (QCOSS), The Good Guys, Evolution Marketing and Brisbane City Council. Reduce Your Juice received funding from the Australian Government to trial new and innovative approaches to energy saving.
Reduce Your Juice was brought to life with the help of a team of project supporters who helped make the dream into a reality. Special thanks to Mylestones Printing (Cerebral Palsy League), BoysTown, BCM, and Bigfish.
Contact Reduce Your Juice
To find out more about how Reduce Your Juice can work for your customers, please contact us below: