Reduce Your Juice helps households save money on their energy bills. It transforms the traditional approach to behaviour change into a fun, interactive experience that helps change household energy habits.
Reduce Your Juice began as a trial program in 2015 led by CitySmart in collaboration with the Australian Government.
It has now been run five times and interacted with more than 3,000 Australian households. Further roll-outs are scheduled in 2018 and 2019.
Implementations of the Reduce Your Juice program have included a collaboration with the Queensland Government, energy retailer Ergon and QLD Council of Social Service. Energy retailer AGL has also adopted the program to target its hardship customers.
The challenge is to help households save money on their electricity bills by improving their energy efficiency behaviour.
With our research partner Queensland University Of Technology we identified a specific demographic:
* 18-40 years old
* their care factor about the topic of electricity is low
* Their attention span is low
* They are hyperconnected in the digital world – smartphones, social media and the web is the world they live in.
We chose this audience because they are already a substantial portion of the market place and are a growing audience.
Designing the response
This audience is struggling with high power bills but they are easily bored. What to do?
CitySmart and its partners developed a unique behaviour-change program combining gamified elements on a digital platform to help participants implement simple ideas that save money on electricity bills.
Thanks to groundwork laid by customer research, we unlocked the conversation with these customers by combining gamification, fun and good design.
The Reduce Your Juice experience is designed with the user at heart, making every interaction easy and using entertainment to motivate learning and facilitate change. It re-imagines traditional energy efficiency education and delivers it in “bite-sized” portions to suit today’s always-connected, mobile consumer.
Customers playing Reduce Your Juice learn energy efficiency behaviours by stealth – the learning is embedded in the rules of the game.
Awards and recognition
Reduce Your Juice has received the following awards:
Best Residential Energy Efficiency Project. Representing creative excellence within the Brisbane advertising and design industry. Reduce Your Juice has also been awarded and nominated for the following:
National Energy Efficiency Awards 2015
BADC Awards 2015
Best Residential Energy Efficiency Project.
Representing creative excellence within the Brisbane advertising and design industry.
Reduce Your Juice has also been awarded and nominated for the following:
CitySmart created Reduce Your Juice in conjunction with research and evaluation partner Queensland University of Technology and consortium partners Energex, Queensland Council of Social Service (QCOSS), The Good Guys, Evolution Marketing and Brisbane City Council.
The Reduce Your Juice pilot program received funding from the Australian Government to trial new and innovative approaches to energy saving.
Contact Reduce Your Juice
To find out more about how Reduce Your Juice can work for your customers, please contact us below: